Growing your brand with data: What CPG marketers need to know

The First-Party Data Handbook: Tactics for Taking First-Party Data Beyond Personalization is a must-read for digital marketers navigating the natural products industry and building loyalty with their consumers. The Handbook, published by our friends at Wiland, explains how brands and other organizations can use their first-party data for effective prospect marketing while respecting consumer privacy. Whether the goal is to grow brand visibility with ideal consumers or build a direct-to-consumer channel with likely buyers, the use of first-party data and the formation of data collaborations are crucial to success.

This informative report demystifies and decodes the first-party data story with vital insights, including:

  • How first-party data collaboration enables predictive modeling of high-response prospect audiences.
  • How enriched first-party data drives lower-funnel outcomes, including higher return on ad spend.
  • How brands and other organizations can qualify trustworthy data partners.

Want to learn how to utilize first-party data to achieve your customer acquisition goals?

Download your complimentary copy of this informative resource below!

About Wiland

Wiland is the nation’s leading provider of high-performance marketing audiences that enable relevant connections at scale across all digital and offline channels. The company helps thousands of leading brands utilize first-party data to optimize their return on marketing investment. Wiland’s superior audiences, enhancement data, and business intelligence solutions form a comprehensive suite of products that solve today’s greatest marketing challenges. Since 2005, Wiland has assembled the brightest minds, the best technology, and the most extensive individual-level spending data in order to deliver a competitive advantage to its clients. Beyond fueling the success of thousands of brands, Wiland serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection.

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